… a world where moonlight meets memory and art becomes ritual. Founded by Lina Noelle, By Moonflower is a gothic and fantasy-inspired brand rooted in the romance of art history, medieval art, Victorian ephemera, nature, and the occult.

Each piece — from stationery and art prints to clothing and accessories — draws from the textures of the past and the quiet magic of the natural world. Inspired by illuminated manuscripts, antique illustrations, and the haunting beauty of forgotten eras, every design tells a story steeped in mystery and reverence.

By Moonflower is made for dreamers, artists, and moonlit souls who find beauty in the in-between — where myth meets modernity, and every object carries a whisper of history. Our creations are meant to be cherished, worn, and woven into your rituals of creativity, adornment, and self-expression.